What do you think of when you think of Ford Motor Company, Proctor and Gamble, MacIntosh Computers, IBM, Walt Disney World?  Everyone of these companies has created a “brand”.  A “brand” is simply the way we, the viewing public, perceive these companies.  If companies can create the image that they want the world to see, as a business owner, why can’t you?

I know on the surface that sounds a little “fake”, because, let’s face it, sometimes we don’t actually trust these companies who carefully create images of themselves.  We often find out that these brands really don’t represent what they say they do.  What I am really saying is that if you want people to follow you and become customers or members of your team, you must show them what they are following.

Most of us are afraid to let the world get to know us.  Or we let the world see the worst part of us.  What I am suggesting is that you take a good long look at yourself, your strengths and what you are offering your clients.  Use those great talents and gifts and show them to the world.  Create an image that not only gets noticed, but is authentic and real, and people will follow you all day long.

Right now you are asking “why?”.  Well I am glad you asked!  The reason this is so important today is that people don’t buy products, they people.  With the exception of the necessities of life, most of us buy products and services based on our feelings about the person who is selling the product.  He is honest or she treats me right all the time.  People buy people!  And if your personal brand is one that attracts people, then they will buy what you are selling all day long!

So if you are struggling to make it with your business, take a look at yourself first.  How do others see you?  You might want to survey a few people and ask them what they think of when they think of you.  Find out what your strengths are and even your quirks.  (check out my website for a free personality test) Can you create a positive, inviting image with the “real you”?  Chances are you can.  Don’t be afraid to show people who you really are and let your brand shine.