If you’ve been around the IM (internet marketing) scene for awhile, you’ve most likely heard the term “squeeze page” before, right?  At least that’s what I thought.

One of the questions was “Do you know what a “Squeeze Page” is?” 68.05% answered yes and 31.95% answered NO.

What about you?

A squeeze page which is also known as a “lead capture page” or “name squeeze page” is a simple web page with one purpose; to get your visitor to give you their name and email address so you can follow-up with them. That’s it.

One of the best ways to get someone to opt-in  to your squeeze page is by offering something of high perceived value such as a mini ecourse  or a highly targeted eBook.

For example, let’s say you are promoting a multi-level marketing business opportunity. The products are great and you are a raving fan.

Most people would just start promoting the website the company supplies. I say no. This is a perfect opportunity to implement the use of a squeeze page and offer something of value first.

That way, you collect the leads, you follow-up with an introduction of yourself and begin building a  long lasting business relationship.

In sales, what we are really selling is “us” first, then the product.

You always want to provide value first. Once your prospects warm up to you, then it’s time to ask the right questions to determine if your product or business opportunity can help solve their needs.

This is a good way to get free leads, but I will tell you that it is just as much work as anything else you do online.  You have to drive traffic to the site and that can get costly, in time, money or both.   There are great ways out there to capture leads that may or may not cost as much as just purchasing the leads and making the calls.  Be careful to weigh and measure the value of this option, including how much it will cost to get traffic to your squeeze page.

Another thing to be aware of is to make sure you don’t get trapped in a “surefire system to get leads”.  I have signed up for a few of these, mostly to research how they work, and I find that they are way more work than they have ever yielded leads.  It is easy to lose your focus on your own business while getting caught up with these programs.  They are usually pretty legitimate but require much time to make work.

Hopefully that gives you a little insight into squeeze pages.